Our Story

We Started Where You Are Now

ASJ Care was built by people who know what it's like to face the challenges of home caregiving, and who believe every caregiver deserves real support, not just a product in a box.

How ASJ Care Began

Born from a Caregiver's Experience

When someone you love needs medical care at home, the learning curve is steep and the stakes feel enormous. Many families find themselves managing complex care needs, like nasogastric tube feeding, with little practical guidance and no single resource to turn to.

ASJ Care was founded to change that. We believe home caregiving should feel manageable, not overwhelming. Familiar, not foreign. And supported, at every step.

Our first step is the NGT Care Kit: a thoughtfully designed starter kit for families managing NGT feeding at home. It's the beginning of a broader mission to make caregiving support accessible, practical, and human.

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"We didn't find what we needed, so we built it for everyone who comes after us."

Making Home Care Accessible for Every Family

We're here to close the gap between clinical discharge and confident home care, with practical tools, clear guidance, and genuine human support.

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Our Mission

To equip families and home caregivers with the tools, knowledge, and support they need to care for loved ones with confidence.

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Our Vision

A world where no caregiver feels unprepared, alone, or overwhelmed when bringing a loved one home from hospital care.

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Our Promise

We will always put the caregiver's needs first, designing products and services that truly serve real people in real situations.

Our Values

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Warmth Before Everything

We speak to caregivers like trusted friends, with empathy, patience, and genuine care for what they're going through.

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Clarity Over Complexity

Caregiving is already complicated. We make everything we create, from product instructions to our website, as clear and simple as possible.

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Practical, Not Just Pretty

Every product and resource we offer is designed to work in the real world, in kitchens, bedrooms, and busy family homes.

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Always Growing

The NGT Care Kit is just the beginning. We're committed to expanding our range of care kits and support services as our community grows.

The ASJ Care Roadmap

The NGT Care Kit is the first step. Here's what's coming as we grow.

Now

NGT Care Kit

Preorder open. First care kit shipping to waitlist members. NGT feeding support for home caregivers.

Coming Soon

Wound Care Kit

A practical at-home kit for managing wound care and dressing changes with confidence.

Coming Soon

PEG Care Kit

Everything families need for PEG tube feeding and gastrostomy care at home, with clear, step-by-step guidance.

Coming Soon

Diabetes Care Kit

A practical home care kit for daily glucose monitoring, medication support, and diabetes management made simpler.

Be Part of What We're Building

Join the ASJ Care waitlist to receive the NGT Care Kit first and stay connected as we build the most supportive caregiving brand around.

Join the Waitlist